In order to improve the performance of your website, you need to conduct website usability testing. Usability testing is a way to evaluate how easily users can accomplish a given task on a device. In a usability test, a subject is asked to complete a task, typically while being observed by a researcher, to uncover potential user problems. The subject is asked to talk through the thought process out loud while completing the task so that the researcher can understand the subject’s actions. The researcher carefully watches the subject’s actions and listens to the monologue. All of this just to improve the performance of your website.
Usability testing is especially important for websites. Your overall website performance will be determined in part by its usability; visitors need to be able to easily navigate through your website.People also mainly enjoy using websites that are intuitive and easy to navigate, but will discontinue using websites that are confusing.
A website usability test can confirm that a problem exists so that you can solve it quickly.
Here are some website usability testing tools you can use on your very own website:
What Users Do
What Users Do is an online user research platform that tests various assets, including your website, prototype, or app. You can set the task you want users to perform, select test subjects from a pool of prospective users, and receive a video of users performing the task. In the full version, you can get help from the What Users Do user experience team to design, perform and analyze your usability test.
User Zoom is a company that provides usability and customer experience evaluations, including web remote usability testing, prototype and concept testing and mobile surveys. A team of UX experts can help you conduct your research, from prospecting clients and managing participation incentives to conducing your test and analyzing your test results.
User Testing is an online service that provides recordings of real people and their commentary while using the website. You can select the demographic and the specific areas of the website you want analyzed. This tool employs a process that uncovers weak areas of your website.
UsabilityHub is another tool to test your designs and mockups on real users. This tool shows visitors’ interactions on your website, what they remember and where they make mistakes. This tool can also be used before your website goes live.